Magnesium
Magnesium,
done properly.
Most magnesium on the shelf is the cheapest form money can buy, quietly underdosed behind a big number, padded with fillers, and shipped in a bag you can't store. Here's how to read past all of that — and why three forms beat one.
The “1500 mg” trick
The number on the front of the tub is the weight of the magnesium compound — not the magnesium itself, and definitely not what you absorb. Pick a form and see what's really going on.
The form is the whole game
A high elemental percentage is worthless if your body can't take it up. Here's roughly how the common forms compare on absorption — and why the cheapest one is everywhere.
Why three forms, not one
Single-form magnesium is cheaper to make — but each form has its own strengths. We combine three well-absorbed forms so the whole serving works harder. Tap a form to explore it.
254 mg of elemental magnesium
That's 68% of the daily Nutrient Reference Value — a meaningful, honestly-stated dose. Magnesium contributes to:
A bottle you can live with
Loose powder in a resealable bag is cheap to ship — and a pain to actually use. We chose pre-measured capsules in a proper bottle. Switch between the two.
What you're really comparing
When a magnesium competes on price, something has to give. Usually several things at once.
Magnesium, answered
Read the elemental, not the headline.
Check the form, the elemental dose, and what fills the rest of the capsule. That's how you tell real magnesium from a cheap number on a bag.
This content is for education only and is not medical advice. The health statements describe authorised EU/UK nutrient claims for magnesium and apply to the nutrient generally, not to any specific outcome. Absorption comparisons between forms are illustrative. Always consult a qualified healthcare provider before changing your supplement regimen. Food supplements are not a substitute for a varied, balanced diet and healthy lifestyle.